Pete has implored us all to investigate every means of lighting brushfires in the minds of our fellows. Here is a partial contribution to that effort: Advertising Costs.
The links below cover the 'basics' of OOH advertising costs and strategies. There is no simple answer of what a bulletin board costs: it depends on where the board is located, mostly. But, one thing is clear: a full-sized canvas for such a board will cost ~$800 to produce. Artwork is roughly quoted at ~$500, but I believe we have that covered, thanks to Pete already producing board-ready JPG files. For Portland, OR a 4-week placement, for a full-sized "bulletin" on a static (non-electronic) board will be $1000-$4000. I travel the city all day, for my job. I have seen plenty of good spots, and sub-sized boards, which we can get for cheaper. Initial ballpark for an "ad buy" would be... $2500.00 for a premium location and a half-sized board. Full board in a so-so location would probably price the same. If we can get $10K together, we could canvas one major metro for a month, or hit multiple metros in select locations.
https://www.timesoohmedia.com/billboard-costs.phphttps://www.bluelinemedia.com/billboard ... ortland-or^^^There are dozens of national and regional companies that do OOH advertising. We literally need only one thing that is not in evidence: the money to put in their hands. They will create the art (if needed), produce the banners, etc. and then put the ads in place and take them down. It's all-inclusive in the pricing. The actual canvas can be sold on the second-hand market to recoup some of the costs, but first, we need to display the thing(s) for their service life, which is a year or two, depending on materials used and environments where they are displayed.
Other options, which I don't have numbers for yet, include: bus and train placards and wraps ($$$), bus stop shelters, inside the buses and trains (cheap to run, expensive to get printed), airport screens, gyms and other private businesses, newspapers. I'm not certain of any online advertising vectors.
If someone wanted to "wrap" their car or truck, a full wrap runs ~$2000 for production of the wrap and graphics, and application to your vehicle.
I feel like I'm forgetting something, but it is late...
Obviously, I'm looking for 20-100 folks who want to chip in $50-$100 a piece to get this rolling. Consider it the best Christmas present you ever gave to your kids and grandkids!
Eric
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